Interculturalidad y Buen Vivir as National Rebranding in Ecuador
Since the 1990s the concept of interculturalidad [interculturality] has taken hold in Latin American politics. In Ecuador, it has been a tenant of indigenous movements and NGOs in the struggle to recognize cultural diversity and eliminate socioeconomic inequalities. The current government, under President Rafael Correa, has adopted interculturalidad as a paradigm shift against the state’s neoliberal past.