Place-Based (In)Formalization: A Bolivian Marketplace for Consumer Electronics and Global Brands
What is your first impression when you see the brand billboards adorning this urban landscape? You might normally associate such precarious infrastructure with marketplaces exclusively selling low budget or fake products, yet in this Open Air Fair in La Paz, Bolivia, the banner ads were sponsored by electronics multinationals. They are in search of Bolivian clients of all social strata and ethnic affiliation who routinely come to buy original electronic equipment from these tiny stalls and improvised shops.