Over the last 15 years, the cult of La Santa Muerte (St. Death) has attracted a remarkable number of followers in Mexico and the USA. Considered a sacred female personification of death by her devotees, she has been the object of global curiosity since it first became public in 2001 in Mexico City. Mexican and international journalists, novelists, and scholars have since then been fascinated by the photogenic Santa Muerte, with the tangible result that most major broadcasters have shown scenes of devotees praying, deeply moved, in front of a skeleton figurine in Baroque dress.