Renata Flores Revitalizes Quechua With Her Pop Covers

August 3, 2016

Renata Flores, a 15-year-old from Ayacucho, Peru, has taken major strides in promoting what is considered a dying language. Flores, a prior contestant on the TV program, La Voz Kids, has produced several YouTube videos translating hit pop songs into the indigenous language, Quechua. Her videos “The Way You Make Me Feel” by Michael Jackson and “Fallin” by Alicia Keys have picked up over one million views.

Exclusive Interview with Karen Rodriguez: American Pop Culture with Latino Roots

Historically for Latino singers there were only two pathways to success in the United States: sing in English to tap into the existing market or sing in Spanish to grow a fan base until popularity has risen enough to switch over to singing in English. In 2013, artists like Pitbull, Prince Royce, and Romeo Santos were making it in the music industry by following a third path.

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